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 Strategic Marketing:

Planning and Control

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Butterworth-Heinemann is an imprint of Elsevier 
Linacre House, Jordan Hill, Oxford OX2 8DP 
30 Corporate Drive, Suite 400, Burlington, MA 01803, USA 
First edition 1999 
Second edition 2001 
Copyright © 1999, 2001, 2008 
Published by Elsevier Ltd. All rights reserved. 
No part of this publication may be reproduced, stored in a retrieval system or transmitted 
in any form or by any means electronic, mechanical, photocopying, recording or otherwise 
without the prior written permission of the publisher 
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e-mail: permissions@elsevier.com. Alternatively you can submit your request online  
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No responsibility is assumed by the publisher for any injury and/or damage to persons or 
property as a matter of products liability, negligence or otherwise, or from any use or oper- 
ation of any methods, products, instructions or ideas contained in the material herein. 
British Library Cataloguing-in-Publication Data 
A catalogue record for this book is available from the British Library 
Library of Congress Cataloging-in-Publication Data 

A catalog record for this book is available from the Library of Congress

 It has four sections and 375 pages

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