Tricks Of The
eBay
Masters
Tricks of the eBay® Masters, 2nd Edition
Copyright © 2006 by Que Publishing
All rights reserved. No part of this book shall be reproduced, stored in a
retrieval system, or transmitted by any means, electronic, mechanical,
photocopying, recording, or otherwise, without written permission from the
publisher. No patent liability is assumed with respect to the use of the infor-
mation contained herein. Although every precaution has been taken in the
preparation of this book, the publisher and author assume no responsibility
for errors or omissions. Nor is any liability assumed for damages resulting
from the use of the information contained herein.
International Standard Book Number: 0-7897-3543-1
Library of Congress Catalog Card Number: 2006920304
Printed in the United States of America
First Printing: March 2006
08 07 06 05 4321
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marks have been appropriately capitalized. Que Publishing cannot attest to
the accuracy of this information. Use of a term in this book should not be
regarded as affecting the validity of any trademark or service mark.
Warning and Disclaimer
Every effort has been made to make this book as complete and as accurate
as possible, but no warranty or fitness is implied. The information provided
is on an “as is” basis. The author and the publisher shall have neither lia-
bility nor responsibility to any person or entity with respect to
Also or
damages arising from the information contained in this book.
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Contents at a Glance
Introduction
Part I: Tricks That Any eBay Member Can Use
1 How to Get Smarter About Buying and Selling on eBay, 3
2 How to Deal with Feedback, 27
Part II: Tricks for More Successful Bidding
3 How to Find What You Want to Buy, 41
4 How to Be a Smarter—and Safer—Buyer, 59
5 How to Win More Auctions, 81
Part III: Tricks for More Successful Selling
6 How to Find Merchandise to Sell, 93
7 How to Maximize Your Sales, 113
8 How to Write Better Titles and Descriptions, 157
9 How to Enhance Your Product Listings with HTML, 183
10 How to Display Better Product Photos, 209
11 How to Better Manage Your Auctions, 239
12 How to Handle Customer Payments, 253
13 How to Pack and Ship More Efficiently, 263
14 How to Sell and Ship Internationally, 303
15 How to Deal with Customer Problems—and Problem Customers, 313
16 How to Sell Specific Types of Items, 325
17 Turning Your eBay Sales Into a Real Business, 339
18 How to Sell More Products in an eBay Store, 363
19 How to Make Money as a Trading Assistant, 377
20 How to Become an eBay PowerSeller, 395
Index, 409

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